Even most negative management agreed that all the signs indicated that a large portion of current and future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.
So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online?
Answer is simple. Yes, if you have a business, you should have a website, no question, without any doubt.
Anyone can easily agree with following reasons why you need a website:
Presence on the web
Important point to be made here is that you have a presence on the web. So customers, employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you offer.
It’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online, your site may be the first chance you have at making a good impression on customer. If your site looks like it was designed by a roadside colorblind painter, your chance at making a good first impression will be lost.
You can make a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. Many big company websites are so badly designed and hard to navigate that they completely lacked professionalism and integrity. Good for you, too bad for them.
Do care: It’s always better to have no website at all than to have one that makes your business look bad. Your site speaks about your organization. It either says, “Hey, look, we take our business so seriously that we have created this wonderful site with good information for our customers!” or it screams, “Hey, look, I let my 13-year-old bro to design my website.
For online business size of the Organization does not matter
Don’t care if you’re a one-man show or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do
Promote Your Products where you can’t reach but people can get knowledge of your product on internet
Tell about Your Services in details why people should join you
Promote your Organization: People throughout the world can know about Your Organization
Save Costs: For example you can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.
People use locally defined keywords in the search engines, which indicates that they use the Internet do find local information. “Used cars in Gurgaon” or “Delhi Software Development Company”
Reach a Regional/ National/ Global/ International Market
A website is one of the easiest tools to expand your exposure into a wider geographical area without appointing any staff on regional level.
Feedback from Customers
A feedback form on a website can provide you with a lot of valuable information from customers, prospects and other interested people. You can improve your business after knowing what people say about you.
Update News/Information Quickly
You cannot update activities, news announcement and other business and social activities very quickly. A website, however, allows you to make changes almost instantly.
Updated and Improved Communication
Brochures and documents only allow for a few lines of description and might be toucgh to updated frequently. A carefully crafted website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages which paper communication tools cannot offer.
In some cases you can provide online Service to the customer very far from your office location.
A highly effective way to use a website is to use it as a recruitment tool. You can obviously use it to post vacancies, but you may also consider placing a more general invitation to send resumes.
Email Address Forever
Let’s say that your domain name is organizationname.com. Using email address yourname@ organizationname.com is a good way to promote your website, because people will guess your website based on the email address. And can browse more details about your organization.
Identity and professionalism
By having a website you show the world that you are a viable business. Not having one makes you suspicious in the eyes of many prospects. It is true: a website will enhance perceived professionalism.
Last but not Least
Your website is an important part of your Organization. Make sure you treat it as such.